DO find ways to stand out from the competition.
DON’T stand out in a creepy way. You want to be remembered pleasantly.
(At least, I think you do.)
DO take the time to design creative promotions that reinforce your brand on multiple levels. Then repeat. And repeat and repeat and…
DON’T waste your money making big statements where nobody will notice them.
DO have a little fun, create a little drama, be a little interesting.
DON’T write your display copy while intoxicated. And don’t rely 100% on online translation engines.
Or do – if your goal is to give your customers good laugh.