Marketing Lessons from the Streets of SXSW

Pedicab
DO find ways to stand out from the competition.

Spandex
DON’T stand out in a creepy way. You want to be remembered pleasantly.
(At least, I think you do.)

photo 1
DO take the time to design creative promotions that reinforce your brand on multiple levels. Then repeat. And repeat and repeat and…

photo 2-1
DON’T waste your money making big statements where nobody will notice them.

Feathers
DO have a little fun, create a little drama, be a little interesting.

Donuts
DON’T write your display copy while intoxicated. And don’t rely 100% on online translation engines.

Or do – if your goal is to give your customers good laugh.

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