Hi there. I’m Libby Cortez, and I believe new, growing, and small(ish) businesses deserve excellent communications.
Just like the big boys, but concentrated.
But let’s be clear:
Excellence doesn’t mean shoving your business into a pre-defined box. And it doesn’t mean making a financial outlay that’s not right for the stage of your business—or your level of comfort.
As a small business owner myself, I’m fed up with such approaches. I think they reflect big-business thinking onto a small-business world, and they’re not right for us. So my approach is different:
I jump in as a sort-of marketing director for hire. I partner with you to define and focus on your goals. And together, we get smart—practically, realistically smart—with strategic and sustainable marketing that’s custom designed for your unique business.
And we don’t start with tactics. Sure, in the end, I might produce content, map strategy, implement marketing plans, manage social, create materials, or help you navigate the ever-changing mix of channels and resources available today.
But we don’t begin with the what. We begin with why we’re getting the word out, who we’re talking about (and to), and how that effort will be most effective.
Who’s MY Who?
Although I work with brands of all shapes and sizes, I’m especially passionate about helping
- Small- to medium-sized businesses & organizations
- Startups & entrepreneurs
- People who are thinking about starting their own thing
A natural-born writer, creative, and big-picture thinker, I’ve been perfecting the craft of communication since 3rd grade, through graduate school, and onward into almost 20 years as a professional content ninja and marketer-of-many-hats. (Want more boring details? Checkout my LinkedIn profile for the yada yada.)
So what’s all that mean for you? It means experience, insight, and creativity. All of which comes in very handy for the people and businesses I work with.
They ask me to do things like this:
- Write, write, and write some more
- Create & manage content programs, from the concept to the rollout to the all-important words themselves
- Guide early-stage brands through strategy & “what do we do next?” (one of my all-time favorite things to do)
- Plan & implement marketing programs
- Help re-imagine existing brands
- Publish content to support entrepreneurs, leaders, and dreamers
Despite over 2 decades’ experience in writing and digital marketing, I’m still instinctive and insatiable in my thirst for new ideas.
P.S. I also write books. (And love it.)
How Can I Help?
A longtime freelance writer and editor, I’ve fused an advanced education in creative communication with a professional background in marketing management and strategy.
The result: a girl hardwired to help your business bring its message to the world in powerful and innovative ways.
But at the end of the day, the driving force behind my business is my genuine desire to help. It’s what I’m here for.
So don’t be shy.
Step one: get in touch so we can talk about your big dreams, pressing goals, or messy challenges. (Or all of the above.)
If I’m the right helper for you, great. But if not, I’ll tell you—and connect you with anyone I know who might be the right fit.