Super Bowl Ads, a Play by Play

Super Bowl Ads, a Play by Play

We’re live reviewing standout ads from the 2017 Super Bowl. Keep checking back & we’ll update this page as the game rolls on… Ford’s Stuck Ad: Effective & Enjoyable What a way to start the game. This ad is a can’t-help-but-smile-at-it example of how to beautifully and effectively leverage the power of story and humor. … Continue reading

On Lauren & Jay & Celebrating Love

On Lauren & Jay & Celebrating Love

Over a year ago, 2 of the world’s best people invited a bunch of other great people out to a gorgeous slice of cliff-top land along the southern coast of England, where sparks (literally) flew. A few weeks before that gorgeous day, Lauren, the bride, not only asked me to read at the wedding, but also … Continue reading

Let’s Not Belittle the Communicators

Let’s Not Belittle the Communicators

The other day, I was watching a certain political TV drama that I’ve become uncharacteristically attached to, when I heard some pompous character comment on how he could never do the type of work that would involve sitting at a computer and selecting fonts all day. Watch out, prime time. Libby’s getting on a soap … Continue reading

You Say Tomato, I Say Content Marketing

You Say Tomato, I Say Content Marketing

A lot of my clients ask for help with their social-media efforts. And inevitably, we end up talking about content marketing. Or we launch a project to build out an e-mail marketing program. And…we end up talking content strategy. Or they say e-book, and I say content upgrade. They say info graphic, I say content magnet. … Continue reading