A lot of my clients ask for help with their social-media efforts. And inevitably, we end up talking about content marketing. Or we launch a project to build out an e-mail marketing program. And...we end up talking content strategy. Or they say e-book, and I say content upgrade. They say info graphic, I say content magnet. … Continue reading You Say Tomato, I Say Content Marketing
Part of my job is to make words sing. Words on blogs, websites, you name it. Usually, this means taking other people's writing, chopping it up, juggling it around, and tossing it back on the page (or screen, more often) so it sounds its very best. The meaning of the message doesn't change in this … Continue reading Writing in Rythm: 5 Tips to Help Your Words Sing
If anyone has ever told you how often to post to your blog, this goes out to you: Did this person know about your business? Or were they schooling you without any knowledge of what you do, basing their answer solely on some omnipotent bloggish brilliance? If it's the former, then their input is likely … Continue reading How Often Should You Blog? The Answer is 3 Questions.
The other day, a client voiced some concern about his blog: “Sometimes it seems like I’m giving away all my best stuff,” he said. My response? Good. Give it away! Of course, the right balance depends on the unique nature of your business, but when you’re designing your content-marketing strategy and deciding what type of … Continue reading Give It Away: Good Content Marketing Means Sharing Information Freely
We're live reviewing standout ads from the 2017 Super Bowl. Keep checking back & we'll update this page as the game rolls on... Ford's Stuck Ad: Effective & Enjoyable What a way to start the game. This ad is a can't-help-but-smile-at-it example of how to beautifully and effectively leverage the power of story and humor. … Continue reading Super Bowl Ads, a Play by Play
Over a year ago, 2 of the world's best people invited a bunch of other great people out to a gorgeous slice of cliff-top land along the southern coast of England, where sparks (literally) flew. A few weeks before that gorgeous day, Lauren, the bride, not only asked me to read at the wedding, but also … Continue reading On Lauren & Jay & Celebrating Love
The other day, I was watching a certain political TV drama that I've become uncharacteristically attached to, when I heard some pompous character comment on how he could never do the type of work that would involve sitting at a computer and selecting fonts all day. Watch out, prime time. Libby's getting on a soap … Continue reading Let’s Not Belittle the Communicators