Give It Away: Good Content Marketing Means Sharing Information Freely

The other day, a client voiced some concern about his blog: “Sometimes it seems like I’m giving away all my best stuff,” he said. My response? Good. Give it away! Of course, the right balance depends on the unique nature of your business, but when you’re designing your content-marketing strategy and deciding what type of … More Give It Away: Good Content Marketing Means Sharing Information Freely

Motivation, Compensation, and the More-Is-More Philosophy

So… I don’t usually do this. But I might be doing just a bit more of it over the next month or 2, because (have I mentioned?), I have book coming out, and my co-author and I have been working on some great guest posts in the lead-up to publication. Since I happen to think that this … More Motivation, Compensation, and the More-Is-More Philosophy

What Tax Returns & Marketing Content Have in Common (Seriously)

I have loved language all my life—from the day I first sounded out the word “vicinity” off the cover of my parent’s phone book and composed a small yet riveting masterpiece of stapled notecards (aptly titled The Best Book) about the fascinating people who inhabited said vicinity. The problem was, once I found my passion … More What Tax Returns & Marketing Content Have in Common (Seriously)