Give It Away: Good Content Marketing Means Sharing Information Freely

The other day, a client voiced some concern about his blog: “Sometimes it seems like I’m giving away all my best stuff,” he said. My response? Good. Give it away! Of course, the right balance depends on the unique nature of your business, but when you’re designing your content-marketing strategy and deciding what type of … Continue reading Give It Away: Good Content Marketing Means Sharing Information Freely

Motivation, Compensation, and the More-Is-More Philosophy

So... I don't usually do this. But I might be doing just a bit more of it over the next month or 2, because (have I mentioned?), I have book coming out, and my co-author and I have been working on some great guest posts in the lead-up to publication. Since I happen to think that this … Continue reading Motivation, Compensation, and the More-Is-More Philosophy

Your Best Tagline: 3 Pitfalls to Avoid

Recently, I had the pleasure of joining some clients for a sort-of impromptu tagline brainstorming session. And it got me thinking about all such conversations I’ve been part of over the years—and all the things these conversations seem to have in common. Often an early step in positioning or messaging, tagline definition can be an … Continue reading Your Best Tagline: 3 Pitfalls to Avoid

What Tax Returns & Marketing Content Have in Common (Seriously)

I have loved language all my life—from the day I first sounded out the word “vicinity” off the cover of my parent’s phone book and composed a small yet riveting masterpiece of stapled notecards (aptly titled The Best Book) about the fascinating people who inhabited said vicinity. The problem was, once I found my passion … Continue reading What Tax Returns & Marketing Content Have in Common (Seriously)