I’ve decided to start a new category on this blog, just featuring a few quick comments on brands that I FLIPPIN’ LOVE!
One of my biggest pet peeves is designing brand strategies for companies that refuse to embrace what and who they truly are.
Poo-Pourri doesn’t have that problem. They not only embrace their product category (primarily spray to un-stink your potty break before it even begins), they do it with gusto.
And they nail it.
This brand never takes itself too seriously. They inject highbrow potty humor in everything they do.
Yes, you read that right. I just used “high brow” and “potty humor” in the same sentence. And that combo is their superpower.
Here’s their challenge (or what could have been a challenge if their brand brains weren’t so brilliant):
- They have a product that’s designed for the bathroom – the toilet, in fact. Not a fancy world.
- They have a high-end product, priced above your typical bathroom deodorizer. (Because it works like magic, probably.)
In light of this market, did they choose to be all elegant and fancy?
Or all poo-focused and funny?
Their solution was to embrace the potty humor, but elevate it to an unexpected level of class.
The result of this juxtaposition is smartly funny, strikingly unique, and totally lovable. While hitting all the right communicate-value and appeal-to-the-right-audience notes.
I even learned recently that they had a butt sketcher at their market booth this winter. What’s not to love about that?
Now stand your butt up and applaud these people.